Breastfeeding is often described as natural but that doesn’t always mean it feels easy.

For many mums, it’s a journey filled with learning, adjusting, and finding what works for both them and their baby. That’s where expert support can make all the difference.

We spoke with Hannah Croft, IBCLC (International Board Certified Lactation Consultant) based in United Kingdom, to share her insights on breastfeeding, comfort, and how mums can better support themselves during this stage of motherhood.

Meet Hannah: IBCLC and Breastfeeding Specialist

An IBCLC is an internationally recognised qualification, representing specialist-level expertise in infant feeding.

To become an IBCLC, practitioners must complete extensive training, including over 100 clinical hours supporting families, followed by a comprehensive four-hour exam.

Hannah has been an IBCLC for seven years and runs a busy private practice, supporting families through:

• In-person consultations

• Online and phone support

• Weekly drop-in groups

Her work focuses on helping mums feel confident, supported, and informed throughout their breastfeeding journey.

Simple Ways to Stay Comfortable While Breastfeeding on the Go

Breastfeeding outside the home can feel daunting at first, but Hannah emphasises that small adjustments can make a big difference.

One of the simplest starting points? Clothing.

Layering is key.

Wearing a strappy vest top under a regular shirt allows mums to lift the outer layer while keeping their torso covered, helping them stay warm, comfortable, and confident.

You don’t need a whole new wardrobe to breastfeed comfortably. Just practical, adaptable clothing.

Managing the Mental Load: When Breastfeeding Feels Overwhelming

While breastfeeding can create beautiful bonding moments, it can also feel intense especially during busy or socially demanding periods.

Hannah encourages mums to recognise their limits and plan accordingly.

“Know your pressure points and adjust your plans to avoid burnout.”

Simple strategies can help:

• Build quiet moments into your day

• Use feeding time as a chance to pause and reset

• Prioritise rest, even if it means earlier nights

• Accept support from others where possible

Interestingly, breastfeeding itself can create natural moments of calm.

Stepping away to feed your baby can become a built-in reset during an otherwise busy day.

Reducing Physical Strain While Breastfeeding and Carrying

One of the most overlooked aspects of breastfeeding is the physical toll it can take on the body.

Neck tension, shoulder pain, and poor posture are incredibly common especially when mums are also carrying their baby frequently.

Hannah highlights two key areas:

1. Posture Matters

Being mindful of your feeding position can significantly reduce strain.

If breastfeeding feels physically uncomfortable whether in your shoulders, neck, or back, it’s worth addressing.

Breastfeeding should not be painful.

2. Choose Supportive Tools

Carriers and slings can be incredibly helpful in balancing your baby’s need for closeness with your need for movement.

They allow you to:

• Keep baby close

• Free up your hands

• Reduce repetitive lifting strain

However, Hannah emphasises the importance of choosing reputable, well-designed carriers and following proper usage guidelines.

Support Over “Stuff”: What Actually Helps Breastfeeding Mums

When asked about must-have products, Hannah’s answer might surprise you.

Her top recommendation isn’t a product- it’s support.

“Services and support can be a more useful investment than products.”

This can include:

• An IBCLC consultation

• A postnatal doula

• Meal delivery services

• Help around the home

Beyond that, a few practical essentials can make daily life easier:

• A well-fitting, supportive nursing bra

• A water bottle or thermos (breastfeeding is thirsty work)

• A reliable baby carrier or sling

Sometimes, the simplest tools make the biggest difference.

Confidence Comes from Support

If there’s one message Hannah wants mums to take away, it’s this:

“Breastfeeding is normal and natural, but it can take time to fall into place. You’ve got this.”

Seeking support isn’t a sign of failure. It’s part of the process.

Whether it’s guidance with latch, reassurance about supply, or simply having someone listen, the right support can completely change the experience.

Final Thoughts

Breastfeeding is not just about feeding your baby. It’s about supporting yourself too.

From posture and physical comfort to emotional wellbeing and practical support, small changes can have a big impact.

And while every journey looks different, one thing remains the same:

Mums deserve to feel supported, comfortable, and confident every step of the way.

Connect With Hannah

You can follow Hannah and learn more about her work here:

Instagram: @hannahcroftibclc

💛 Curious about tools that can support both feeding and carrying comfort? Explore the HipSurfer here.