(In partnership with Hackerlily)

We’ve teamed up with our travel-loving friends at Huddo Co to bring you a special giveaway for parents who want to make adventures easier, lighter, and more fun.

Click here to enter the Huddo x Hackerlily Giveaway

But before we talk prizes, let’s talk people. We wanted to know the real story behind Huddo Co, the mum, the spark of an idea, and the ups and downs of building a brand while raising a family.

Here’s what she had to say…

From Parenting Chaos to Business Idea
Huddo Co was born from Katie’s lifelong love of travel and her determination to keep exploring after becoming a mum. In the early days of motherhood, she battled postnatal depression and often felt too anxious to leave the house. Travel became her way back, helping her reconnect with her baby and rebuild confidence.

Along the way she kept hitting one big frustration: the baby bags on the market just didn’t work. Adventure and hiking bags offered better organization, but nothing really solved the daily chaos of parenting on the go. That frustration sparked the first seeds of Huddo Co.

Designing Through the Lens of Parenthood
Katie admits that before becoming a mum, she couldn’t have imagined the little things that make or break a parent’s day. From a forgotten snack to a missing toy, those small details can spiral into big meltdowns. Living it firsthand shaped the way she now designs Huddo Co products. Everything is about making life easier for parents in real, everyday moments.

The Travel Moment That Changed Everything
One sleepless night flight from Kuala Lumpur to Tokyo sealed the deal. Katie’s son lost his pacifier, and in the scramble, she had to empty her entire backpack onto the plane floor just to find a spare. The panic and frustration made her think, “There has to be a better way.” That moment turned into the blueprint for smarter, more functional travel gear for parents.

Creating Smarter Travel Solutions for Parents
Katie believes the secret to smoother family travel is preparation and gear that supports it. Huddo Co products are designed so parents can keep everything organized and accessible. Sometimes grabbing wipes or snacks in two seconds flat is all it takes to turn a meltdown into a manageable moment.

Why Hackerlily x Huddo Co Made Sense
For Katie, the collaboration was a natural fit. Hackerlily’s HipSurfer isn’t just a carrier; it’s about comfort, functionality, and prioritizing parent wellbeing. Huddo Co shares that philosophy. Together their products create a c omplete toolkit for parents who want to feel supported whether they’re exploring the world or simply getting from A to B.

Brand Philosophy in Three Words
Adventure. Confidence. Community.

Building a Parent-Focused Brand
Running Huddo Co hasn’t been without challenges. For Katie, the hardest part has been showing up on social media, something that doesn’t come naturally but is vital for building connection with families. What keeps her going are the messages and photos from parents who say Huddo Co products have made their journeys easier and more enjoyable. That feedback is her fuel.

How We Want Parents to Feel
Katie wants parents to feel organized, prepared, and ready to handle anything. Parenthood can feel like chaos, even for the most organized people, but the right tools can restore a sense of control. Huddo Co and Hackerlily products are designed to help parents face adventures big or small with confidence.

Looking Ahead
The dream is simple but powerful: reach more parents worldwide and encourage them to keep traveling, exploring, and living fully with their little ones. Collaborations like this make that dream bigger, combining two brands with the same mission to lighten the load, boost confidence, and remind parents that adventure doesn’t stop with kids.

👉 Don’t forget, you can enter the Huddo Co x Hackerlily Giveaway HERE for your chance to win the ultimate parenting-on-the-go bundle.