Meet So Brave: The Faces Behind the Movement

Founded by Rachelle Panitz, So Brave was born from her own journey with breast cancer at just 32. Diagnosed as a young mum, Rachelle turned her experience into a mission to empower young women to be proactive about their health. What began as a personal story has grown into a national movement combining art, education, and advocacy to change how young women view breast cancer.

So Brave’s vibrant campaigns, from body art projects to youth education initiatives, use creativity as a platform for empowerment. Behind the brand are survivors, volunteers, and advocates who bring courage and compassion to everything they do. Their message is clear: being #BreastAware means knowing your body, checking regularly, and seeking help early.

Empowerment Through Awareness and Action

Breast cancer doesn’t just affect older women. In Australia, one in seven women will be diagnosed with breast cancer in their lifetime, and thousands of them are under 40. So Brave’s work is focused on breaking this misconception and making early detection a part of everyday self-care.

Being #BreastAware isn’t about fear, it’s about empowerment. It means:

• Understanding what’s normal for your body
  

• Performing regular self-checks
  

• Speaking up if something feels different
  

• Encouraging other women to do the same
  
  

Education is at the heart of So Brave’s mission. Through workshops, events, and campaigns, they’re helping young women build confidence in understanding their health and breaking the silence around breast cancer.

Why the Collaboration Matters

When So Brave and Hackerlily connected, the synergy was instant. Both brands share a passion for women’s wellbeing: physical, emotional, and mental. Hackerlily’s mission to make parenting lighter and easier aligns perfectly with So Brave’s dedication to helping women feel strong, supported, and in tune with their bodies.

Together, we aim to amplify awareness and encourage women, especially mothers, to prioritise their own health. Because being a mum, a friend, or a partner starts with being well yourself.

Stories of Strength and Community

So Brave is built on stories of resilience, from women who turned fear into purpose. Each story reminds us that strength looks different for everyone. It’s in the mum juggling chemo and childcare. It’s in the young woman using her voice to educate others. And it’s in every person who reminds a friend to check her breasts this month.

Through storytelling, So Brave creates space for connection and understanding. Hackerlily’s platform helps amplify these voices, bringing them to parents and families who might otherwise feel isolated in their own health journeys.

How This Collaboration Supports the Cause

As part of this partnership, Hackerlily will donate products a portion of proceeds from selected products to So Brave, helping fund education and awareness initiatives for young women. These contributions will go towards programs that empower survivors, provide community outreach, and support research efforts aimed at improving outcomes for future generations.

We’ll also be joining forces on social media to share stories, self-check tips, and empowering reminders to prioritise self-care. Because prevention and awareness go hand in hand.

A Message to All Women: Be #BreastAware

This campaign isn’t just about October, it’s about making self-awareness a lifelong habit. So Brave encourages every woman to:

• Know your normal
  

• Perform regular breast checks
  

• Talk to your GP about any changes
  

• Support your community through awareness and kindness
  

Taking care of yourself is not selfish, it’s self-preservation. Whether you’re a survivor, a supporter, or just starting to learn about breast health, your awareness makes a difference.

Final Thoughts

This collaboration between Hackerlily and So Brave is more than a campaign, it’s a call to action. It’s a reminder that strength and awareness can coexist with softness and community. Together, we can create a world where every woman feels empowered to listen to her body, advocate for her health, and support others doing the same.

Because when we lift each other up, we remind the world that being brave isn’t about never being scared, it’s about showing up anyway.

👉 Learn more about So Brave’s mission and resources at www.sobrave.org.au and explore the Hackerlily collection that gives back.